Jonathan Shecter
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Jonathan Miles Shecter (born August 4, 1968), an American magazine editor and music promoter, is also known as "Shecky Green" and "J the Sultan." He is co-founder of music curation firm ''Playback Prodigy'', co-founder of the music and culture magazine ''The Source'', former Director of Programming for the
Wynn Las Vegas Wynn Las Vegas, often simply referred to as Wynn, is a luxury resort and casino located on the Las Vegas Strip in Paradise, Nevada, United States. It is owned and operated by Wynn Resorts, and was built on the former site of the Desert Inn resort ...
, and current Editor-In-Chief for Cuepoint at
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.


Early life

Shecter was born in
Philadelphia Philadelphia, often called Philly, is the largest city in the Commonwealth of Pennsylvania, the sixth-largest city in the U.S., the second-largest city in both the Northeast megalopolis and Mid-Atlantic regions after New York City. Sinc ...
, Pennsylvania, and grew up in a Jewish family. He is a member of the Class of 1986 of
Friends Select School Friends Select School (FSS) is a college-preparatory, Quaker school for pre-kindergarten through 12th grade located at 1651 Benjamin Franklin Parkway at the intersection of Cherry and N. 17th Streets in Center City, Philadelphia, Pennsylvania. Wit ...
, a college-preparatory, Quaker school for pre-kindergarten through 12th grade in Philadelphia. In 1986, he enrolled in
Harvard College Harvard College is the undergraduate college of Harvard University, an Ivy League research university in Cambridge, Massachusetts. Founded in 1636, Harvard College is the original school of Harvard University, the oldest institution of higher lea ...
as an English major and graduated in 1990. During his 1988 sophomore year, he began overseeing a rap music radio show called ''Street Beat'' on Harvard College’s radio station,
WHRB WHRB is a commercial FM radio station in Cambridge, Massachusetts. It broadcasts at 95.3 MHz and is operated by students at Harvard College. The station is owned by Harvard Radio Broadcasting Co., Inc., a non-profit corporation independent of ...
95.3 FM, with his then roommate David M. Mays, To promote this radio show Shecter started ''The Source'' magazine as a newsletter, using an issue for his senior thesis, ''The Decade of Hip Hop''.With high-school friend Kevin "Kevi-Kev" Krakower, he co-founded a
rap Rapping (also rhyming, spitting, emceeing or MCing) is a musical form of vocal delivery that incorporates "rhyme, rhythmic speech, and street vernacular". It is performed or chanted, usually over a backing beat or musical accompaniment. The ...
group named ''Big Man on Campus.'' and they and produced their first ''
single Single may refer to: Arts, entertainment, and media * Single (music), a song release Songs * "Single" (Natasha Bedingfield song), 2004 * "Single" (New Kids on the Block and Ne-Yo song), 2008 * "Single" (William Wei song), 2016 * "Single", by ...
'' that same year.


Career


''The Source''

Shecter co-founded ''The Source'' magazine in 1988 in
Cambridge, MA Cambridge ( ) is a city in Middlesex County, Massachusetts, United States. As part of the Boston metropolitan area, the cities population of the 2020 U.S. census was 118,403, making it the fourth most populous city in the state, behind Boston ...
with his roommate David Mays initially as an effort to promote his rap music radio show on
WHRB WHRB is a commercial FM radio station in Cambridge, Massachusetts. It broadcasts at 95.3 MHz and is operated by students at Harvard College. The station is owned by Harvard Radio Broadcasting Co., Inc., a non-profit corporation independent of ...
95.3 FM.Often cited as “The Bible of Hip Hop,” the magazine devoted coverage to the rising rap and hip-hop music genres.Shecter served as editor-in-chief of ''The Source'', while Mays handled publishing duties.The magazine's officers relocated to
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
in 1990 with the intention to expand the magazine into a mainstream market publication;-->Shecter brought on additional staff. Mays secured the magazine's first newsstand distribution agreement, and publication's distribution increased. Funding was via selling ad space, including to rap performer Christopher Wallace, also known as
Notorious B.I.G. Christopher George Latore Wallace (May 21, 1972 – March 9, 1997), better known by his stage names the Notorious B.I.G., Biggie Smalls, or simply Biggie, was an American rapper. Rooted in East Coast hip hop and particularly gangsta ...
. and performer/producer Sean John Combs. Shecter left ''The Source'' magazine in 1995, which by then was recognized by ''Audit Bureau of Circulation''..


Wynn (Las Vegas) Hotel: Entertainment director

In 2003 Shecter relocated from New York City to
Las Vegas Las Vegas (; Spanish for "The Meadows"), often known simply as Vegas, is the 25th-most populous city in the United States, the most populous city in the state of Nevada, and the county seat of Clark County. The city anchors the Las Vegas ...
. where he was recognized as a dance music promoter and DJ representative.Shecter partnered with
Ultra Music Ultra Records is an American record label formed in New York City in 1995 by former PolyGram and Virgin Records executive Patrick Moxey. As of December 23, 2012, Ultra entered a global partnership with Sony Music, giving its artists access to ...
to create compilation albums for the Wynn's nightclubs Surrender, Encore Beach Club, and Andrea's Restaurant. These albums were sold through retail outlets inside the Wynn Las Vegas. He was instrumental in the development of a recording studio for the nightclub's resident DJs in late 2013.


Entrepreneur

Shecter had launched a number of companies after his departure from ''The Source'' magazine in 1995. and was also involved in the promotion of rapper Marshall Bruce Mathers III, also known as Eminem, early in his career.


Personal

Shecter has a sister, a half-brother, a son, and a niece and nephew.


References

{{DEFAULTSORT:Shecter, Jonathan 1968 births 20th-century American Jews 21st-century American Jews 21st-century American rappers American magazine editors American music industry executives Businesspeople from New York City Businesspeople from Philadelphia East Coast hip hop musicians Harvard University alumni Journalists from Pennsylvania Living people People from the Las Vegas Valley Rappers from Massachusetts